by Heather Atchison | Apr 8, 2023
Project story Toucan Over 6 months we: Created a brand story to open up Toucan to the wider world Built a content style guide to steer Toucan’s writers Worked with the entire team to uncover and articulate their values Ran workshops with key writers on Talking Toucan,...
by franholder | Mar 27, 2023
Project story Girlguiding Our work with Girlguiding has included: A communications audit Brand personality and tone of voice development Tone of voice and style guidelines One-day tone of voice workshops at HQ and beyond Ongoing copywriting and strategic support...
by franholder | Mar 27, 2023
Project story Virgin Holidays Working through Clearleft digital agency, we: Led a three-week content-led design sprint Shaped the company’s content strategy Created tone of voice guidelines and delivered training to content managers Spearheaded more content-centric...
by franholder | Mar 16, 2023
Project story A2Dominion Over 4 months, we: Created the content strategy for a new company-wide intranet Activated an insight panel to foreground employee voice and user needs Mapped out a new information architecture based on top tasks Developed an intranet content...
